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Sep
30
First-Party & Zero-Party Data: Data Strategies in the Privacy Era
Recognize the differences between first-party and zero-party data, their benefits, as well as the role of GDPR and the elimination of third-party cookies in shaping digital marketing strategies that are safer, more transparent, and more effective. Data is an essential asset in digital marketing strategies. For years, companies relied on third-party cookies to understand user […]
